Hootsuite and Tweetdeck offer excellent easy to use features, but in order to find out which might work best for you would be useful to identify the pro’s and cons of each management tool by going through some of their features.
Hootsuite
Hootsuite is a web-based application and a Social Media dashboard tool, which allows you to integrate various social networks including Facebook, Twitter,linkedin Google+, Foursquare and WordPress.
Hootsuite has over 300 million users, boasting several awards including “Best Twitter app”.
Hootsuite offers free versions where users can manage up to 5 profiles and it doesn’t limit you to one account per network. Hootsuite also has a free mobile app which is very easy to use.
Tweetdeck
Tweetdeck is a Social Media dashboard tool, which allows you to integrate various social networks. Tweetdeck is a software programme that you can download onto your desktop.
Tweetdeck is currently the most popular Twitter application. Tweetdeck also offers a free mobile app.
On the side of TweetDeck advantages, I would actually add that its auto-complete function when you are typing in a Twitter username is better. With HootSuite you actually have to have physically typed the username once for it to regster; with TweetDeck, the user just has to be one that you are following.
Finally, the 2 features that put HS over the top for me are the ability to schedule tweets for later and the option to monitor/track your links and click-throughs. Prior to HS you had to use third parties for this kind of thing and now it’s all in one place.
Both TweetDeck and HootSuite will allow you to add multiple social media accounts so you can manage everything at once. TweetDeck combines all of your accounts into one window whereas HootSuite provides a tabbed interface with a tab for each account you add.
The special feature you will find with HootSuite is that you can also add multiple users because of it’s browser based interface, allowing you to create posts from multiple users and even allowing them to add a signature to each of their specific posts. This is particularly beneficial if you are using social media as a customer service tool. Hootsuite and Tweetdeck allow you to update your Twitter, Facebook and LinkedIn profiles regardless of whether or not you are using the free or paid version. However, HootSuite’s features allow you to update your Facebook Business and Brand Pages , Foursquare and WordPress.com accounts.
Both TweetDeck and HootSuite will allow you to add multiple social media accounts so you can manage everything at once. TweetDeck combines all of your accounts into one window whereas HootSuite provides a tabbed interface with a tab for each account you add.
The special feature you will find with HootSuite is that you can also add multiple users because of it’s browser based interface, allowing you to create posts from multiple users and even allowing them to add a signature to each of their specific posts. This is particularly beneficial if you are using social media as a customer service tool. Hootsuite and Tweetdeck allow you to update your Twitter, Facebook and LinkedIn profiles regardless of whether or not you are using the free or paid version. However, HootSuite’s features allow you to update your Facebook Business and Brand Pages , Foursquare and WordPress.com accounts.
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